Salesforce

Salesforce introduction

Salesforce is the No.1 customer relationship management (CRM) platform, supporting a variety of features such as statistical data extraction for sales, customer service, and marketing departments

Salesforce provides easy and fast speed, and is a solution optimized for customer needs.
Therefore, it is evaluated as a solution suitable for the rapidly changing IT era.

It also has features that can be used with various solutions such as Slack and Tableau.
Based on this, you can secure data connectivity at your customer touch points.

25%

Average earnings growth

30%

Increase marketing ROI

70%

Increased productivity

30%

Increase customer satisfaction

26%

IT cost reduction
Source : Salesforce Customer Success Survey (2017-2019)

Why do you need Salesforce?

Keeping abreast of up-to-date customer data is critical as businesses continue to operate.
Additionally, there is an increased need for sales teams to spend less time on administrative tasks to improve productivity.

As customer needs become more diverse in the modern world, tools to tailor and manage these customers are urgently needed.
Efficient collaboration and better decision-making within the company's sales/marketing departments have become necessary.

As a result, companies are turning to Salesforce to successfully manage large customers and support higher-level sales activities.

Increased need for easy access to up-to-date information about customers
(centralized customer data management)
Need for a data-driven, personalized customer interaction strategy
Need for better decision support through rich customer data analysis
Sales team needs to reduce time on simple management tasks
Efficient collaboration between sales, sales management, and marketing departments is required

Features

Point 01
Domestic No.1 pharmaceutical CRM operation experience
Based on the experience of operating the No.1 pharmaceutical CRM in Korea,we support you to successfully achieve digital innovation.
Point 02
Focus on 'How to use'
We think about 'How to use' and provide consultingfor successful Salesforce CRM adoption.
Point 03
Approach based on understanding of CRM
We support the introduction of Salesforce based on domain knowledge and understanding of CRM.
Point 04
Sustainable upgrade
We continuously provide system integration and execute prompt upgrades through customer feedback.
01

Global Best Practice

Global No.1 CRM platform Salesforce is used by 96% of Fortune 100 companies. In addition, Data-centric Customer 360 is realized and regular free upgrades are provided three times a year.
02

Fast implementation

Salesforce is S/W that provides both SaaS and PaaS environments and is easy to build quickly. Through this, we apply the best practices of the SaaS environment and apply the sales know-how that has been useful in the PaaS environment.
03

Field-centric CRM

진성 고객을 확보하기 위한 목적으로 현장 중심의 고객 데이터 관리 및 프로세스가 작동되며 현장에서의 원활한 고객 응대를 위해 모바일 환경의 대시 보드를 지원합니다.

Main Functions

Customer 360

Data related to customer needs can be grasped at a glance

Sales activity management

Easy to understand the relevance and history of customer data

Easy to check movement route

Salesperson movements can be checked on a map

Dashboard by individual/department

Easy to understand data with a dashboard that combines multiple reports

Sales Data

Prompt customer response by referring to sales data by theme

Customer 360

데이터화된 고객의 니즈를 한 눈에 파악 가능

영업 활동 관리

고객 데이터의 연관성 및 히스토리 파악이 용이

콜 이동경로

영업사원의 이동 경로를 지도로 확인 가능

개별/부서별 대시보드

아래 Report를 결합한 대시보드로 데아터를 한 눈에 파악

영업자료

테마별 영업자료를 참고하여 신속한 고객 대응이 가능

Expected effects

Expected effects of using Salesforce

Expected effects differ depending on the position of the salesperson, sales manager, marketing department, company, and customer. What is clear is that various expected effects related to ‘sales’ activities are created.

For salespeople and sales managers, it is easy to establish a sales strategy by checking the sales activity history.
The marketing department is also better able to formulate marketing strategies, and the company becomes easier to manage customer information.
Customers can experience systematic customer management and feel high satisfaction.

Salesperson

Check sales activity history
Account / customer information
Establish sales activity plan
Establish sales strategy
Goal, performance management
Monthly Cumulative Management
Daily reporting lead time zero
Real-time reporting

Sales manager

Establish sales strategy
Day/week/month activity management
Sales activity coaching feedback
Real-time feedback
Live monitoring
Daily, weekly, monthly report

Marketing department

Establish a marketing strategy
Day/week/month statistics management
Discovering success cases / verification
Day/week/month activity management
Sales data management
Use customer feedback

Company

Cumulative management of account/customer information
Asset of sales activity information
Minimize salesperson turnover risk
Taking over
Information sharing between companies /departments
Joint data management

Customer

Unified value customer experience
Customer data accumulation management
Systematic customer management
Customer stage management
Increase customer satisfaction
Field-oriented CRM

Introduction case

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